• Club Acquire
  • Posts
  • 👔 Buying Traditional vs Online Businesses

👔 Buying Traditional vs Online Businesses

Sponsored by

What’s up everyone? Short Issue today.

Looking for visuals and charts, rather than words, to understand the daily news?

Bay Area Times is a visual-based newsletter on business and tech, with 250,000+ subscribers.

Read time: 5 minutes

On the deal docket this week:

  • 🧠Idealation: Buying Traditional vs Online Businesses

  • 💸 Riches in Niches: Under-Optimized Tattoo Content Site

  • ♣️Deal Me In: Evergreen Affiliate Site in Senior Niche

  • 🔗 Helpful links: Best Resources + Start a Local Business


Buying Traditional vs Online Businesses

Buy $250k in cash flow for $50k - that’s the magical little formula for freedom that everyone is pushing online. The plan calls for finding a retiring owner of a traditional business and putting 10% down with an SBA loan to purchase the business. That’s a great plan - assuming you can find a business near you (or are happy to relocate), a willing retiring owner, an SBA loan, and a good amount of luck. One reason this can work is that successful traditional small businesses, although risky, have a history of making money and relatively stable cash flows to finance acquisition debt.

Traditional businesses have some advantages and disadvantages over online businesses so let’s discuss:

Traditional Businesses:


  • Tangible Stuff: Traditional businesses come with physical assets like buildings, equipment, and inventory. It's like having something you can touch and feel, which can make you and a bank feel more secure.

  • Local Love: Having a physical presence can attract local customers who like to have a personal feel. It's like being part of the neighborhood scene.

  • Old-School Systems: These businesses often have established ways of doing things and relationships with suppliers and customers. So, you're not starting from scratch.

  • Money Coming In: Traditional businesses that have been making money consistently are likely to keep doing so.


  • Limited Crowd: Your customer base is pretty much limited to the folks who walk through your door. So, you're not reaching as many people as you could online (although you can advertise online).

  • Less Wiggle Room: Changing things up or expanding can be a hassle with a traditional setup.

  • Rough Times Ahead: When the economy takes a hit or trends change, traditional businesses can feel it hard. Think of it like being on shaky ground during tough times.

Online Business:


  • Low Costs, Big Potential: Online businesses often don't need fancy storefronts or tons of inventory, so you're saving a lot on overhead. You are utilizing the best kind of leverage like code, media and zero or low marginal cost of production, this can lead to major growth potential.

  • Worldwide Reach: Your business can reach people all over the globe. It's like having a shop that's open 24/7 to the whole world.

  • Call the Shots: Running an online business gives you tons of flexibility. You can work from anywhere, anytime, and scale up whenever you want.

  • Data at Your Fingertips: You've got access to all sorts of data and tools to see what's working and what's not. It's like having a crystal ball for your business decisions.


  • Crowded Streets: The internet is like a bustling marketplace, and it can be tough to stand out among all the competition.

  • Security Concerns: Online businesses have to deal with scammers and copycats, which can be a real headache.

  • Tech Troubles: If your website crashes or there's a glitch in your system, it can really mess things up fast.

  • Riding the Wave: Online trends can change in the blink of an eye. You've gotta be ready to adapt or risk getting left behind.

💸 Riches in Niches

Asking Price: $210,000

This site presents an excellent opportunity for anyone interested in the female tattoo niche. The seller has expressed limited interest in exploring new revenue streams within this niche.

The site enjoys diverse traffic sources from Pinterest and Google, with no additional monetization beyond Ads. This opens up significant potential for additional revenue streams.

Key Stats:

Site Age: 4 years old

Pageviews: 420K per month


  • Competition

  • Potential impact from AI design


  • Sell leads to tattoo parlors

  • Offer physical products like healing bundles

  • Transform into a directory site (similar to care.com)

  • Build an email list with lead magnets

  • Establish and grow an Instagram account

  • Sell leads for designers

  • Introduce a membership offering, similar to this competitor (https://www.tattoomenow.com/)

Questions for the Seller:

  1. How has this site fared through Google updates over the years?

  2. Is there an existing email list?

  3. Would you consider a payment structure of 2/3 upfront with 1/3 spread over the next 12 months? (Just an idea for a deal that allows for flexibility and time for growth before full payment is due)

♣️Deal Me In

Asking Price: $259,080

The senior care niche is currently experiencing significant growth due to various macro-economic and demographic factors, offering high Average Order Value (AOV). This site generates revenue through affiliate sales and leads, utilizing a pay-per-call model.

Featuring 7 vendors across 3 verticals and direct affiliate relationships.

Key Stats:

  • Revenue: $84,032

  • Profit: $76,833

  • Profit Margin: 91%

  • Multiple: 3.37x

  • Site Age: 4 years


  • Potential impact of Google updates (seller's past use of PBNs and AI content may be viewed unfavorably)


  • Build an email list and implement newsletter or email marketing campaigns

  • Develop an e-commerce product or accessory catering to existing traffic

  • Introduce advertisements to capture additional revenue

  • Diversify into other senior care products and establish affiliate relationships with more vendors (e.g., hearing aids, retirement homes, cell phones, etc.)

  • Explore opportunities on Facebook given the demographic alignment

Questions for the Seller:

  1. What percentage of traffic originates from organic search?

  2. Have you engaged in any PPC advertising campaigns?

Disclaimer: nothing here is investment advice. Please do your own research. The information above is just for information and learning.

All typos are intentional to make sure you’re paying attention.w